CALYPSO LEMONADE PRINT ADS
OVERVIEW:
I was tasked to design a series of ads for Calypso Lemonade in order to show how the drink made you feel through a simple and clean print ad. The goal of the project was to create eye-catching ads that effectively communicated the brand and the flavors of Calypso Lemonade.
SOLUTION:
The project involved creating four different print ads, each with a unique headline such as "Paradise," "Vacation," "Sunshine," and "Fantasy in a Bottle." The ads included imagery of fruits associated with each flavor of lemonade, as well as visual metaphors of representing the feeling inside the bottles. The color schemes for each ad were carefully chosen to evoke a specific mood or theme, such as tropical paradise and relaxing vacation.
The executions shown were created for a class project, with no affiliation to Calypso Lemonade
Photography from pexels
