San Francisco Zoo Rebrand
Project Goal:
To create a brand redesign that will be more family-friendly, and help advertise to the general public of San Francisco. By using brighter colors, and my own photography the rebrand creates a space anyone of any age can come and learn about wildlife and be inspired to participate in conservation efforts.
Rebrand:
The rebrand is building on a modern look, an updated brand voice that is still able to push education and conservation but also open the zoo up to be an accepting place for all to come and learn.
Current Branding:
Tight Digital Sketches
Final Logos
Identity System
Ephemera
Packaging
Environmental
Advertising
Annual Report:
The executions shown were created for a class project, with no affiliation to San Francisco Zoo
Campaign Photography by Colby Gregory
Annual report photography from pexels and unsplash
