TEXAS SEALIFE CENTER WEBSITE
PROJECT BRIEF:
I chose to pick the Texas Sealife Center website and elevate the UI/UX elements of that existing website’s brand. I did a rebrand of the Texas Sealife Center and created a website with responsive design to the mobile and tablet view. In branding the TSC, I wanted to create natural earth tones that represented the local Corpus Christi feel. I tried to refocus the website’s primary purposes to push the user to schedule a tour and donate right from the homepage where from the previous website, it was difficult to find where to donate.
SOLUTION:
The rebranded website not only elevates the User’s ability to quickly find the information at a simple glance at the header bar but also has more engaging elements such as hover states that keep the user engaged in using the website that the previous site was missing. Overall the new colors, pictures, and an elevated UI/UX experience that represents their non-profit in an elevated way.
Existing Website
UI/UX REDESIGN GOALS:
1. Simplify Logo, and create new color pallete.
2. Tie photos together to establish cohesiveness.
3. Push donations, volunteering, and scheduling tours more.
WEBSITE LAYOUT:
MOCKUPS:
THE PROTOTYPE:
This rebrand was created for a class project, with no affiliation to the Texas Sealife Center.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Texas Sealife Center. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Texas Sealife Center does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Texas Sealife Center. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Texas Sealife Center does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
Photography used courtesy of Unsplash, and Pexels.
