Beastro 2025
PROJECT BRIEF:
Beastro is the Fort Worth Zoo’s signature 21+ fundraiser, bringing together food tastings from local restaurants, open bars, and live music all after hours at the zoo. The goal was to create a bold, energetic campaign that reflects the party atmosphere while still tying back to the animals and setting.
SOLUTION:
This concept uses rough textured tape, and black-and-white backgrounds with layered neon brush strokes and vibrant in color animal photography to capture Beastro’s loud, electric vibe. It feels like a wild night out while keeping the zoo experience and animals after dark as the main focus.
Concepting:
Final Logo:
Main Artwork Featured on Guest Map Fans
In Park Signage
Branded Event Touchpoints
T-Shirts
Social Media
