VALENTINES DAY
PROJECT BRIEF:
Create a Valentine’s Day adoption box for the Fort Worth Zoo. Include themed taglines for the African Painted Dog, African Lion, and African Penguin to build a V-Day campaign that encourages guests to “adopt” a furry friend. All imagery must be two-toned and rendered in halftone dots to accommodate printing on the physical box. Deliverables include the adoption box package, event signage, and accompanying ephemera.
SOLUTION:
I created two years of concepts—in 2023 and 2024—with the second year introducing a generic box design to be reused annually for visual consistency.
CREATIVE PROCESS
FINAL BOX MECH FILE
CERTIFICATES
EMAIL CAMPAIGN
