CONVERSE CAMPAIGN
OVERVIEW:
To create an emotional and engaging advertising campaign that showcases how Converse has been a reliable and supportive brand for people as they grow up and experience major moments in life.
TARGET AUDIENCE:
The campaign will target people of various ages and backgrounds who have a connection to Converse and its products. Specifically, the campaign will focus on those who have been loyal customers of Converse for years and have fond memories associated with the brand.
KEY MESSAGE:
The key message of the campaign is that Converse has been with people every step of the way as they grow up and face significant milestones in life. The brand has been a constant companion and has provided comfort, support, and style throughout the journey.
TAGLINE:
The tagline "With You Every Step of the Way" will be the central message of the campaign. It will be prominently displayed in all ads and serve as a reminder of how Converse has been a constant and reliable presence.
Print Ads:
Out of Home Execution:
Social Media:
Digital Banner Ads:
Guerrilla Marketing TV Installation:
Outcome:
The campaign was created to generate significant buzz and engagement among Converse's existing customer base, as well as attract new customers who resonate with the brand's message. The campaign will also help reinforce Converse's position as a trusted and iconic brand that has been a part of people's lives for generations.
The executions shown were created for a class project, with no affiliation to Converse.
Photography from pexels and unsplash
